Readings and resources

Lecture notes

Lecture  Monday April 24 on calculating market sizes.Bohn PDW sales forecasting 2013F  This material is for a course about developing products at later stages of startups, or ongoing companies.

Recommended books and articles

The hard thing about hard things : building a business when there are no easy answers. by Ben Horowitz

Founders at Work: Stories of Startups’ Early Days.  by Jessica Livingston
Good news: this is available on Springerlink. Be sure you are on campus or VPN’d. (I am a big fan of Springerlink for UCSD students. Use it for all your courses!)



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