Assignments for week 2 April 9-11

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There are 2 agendas for the week – get a tentative project defined, and discuss teams

  1. Read the chapter handed out in class on “Identifying Opportunities”.
  2. Start dreaming/writing ideas of possible:  services / unmet needs/ products (all of those ways of framing the problem can be useful). Use the chapter’s methodologies to help you get creative, varied, and potentially good suggestions
    1. Send an email to , subject includes hashtag #ucsdstartup as always. List at least 5, with a one sentence or picture description. You may add a second sentence “why this might be a good project for the course” e.g. that you have personal knowledge of the problem domain. Submit by 4pm on Monday.
    2. Submit assignments in memorandum format. At the bottom of this page, I have summarized my views on how to convey information efficiently.
    3. We will discuss these in class. Remember that for assignments like this you should always provide some high variance ideas.
  3. Sketch an answer to Paul’s question: “You wake up in 2050 (or some other distant year). What is your day like?”


On teams: We will give you a link to an interactive exercise on team building. For Wednesday.

Other information: We will shortly redo this web site to create a bulletin board. It’s experimental.

Author: Roger Bohn

Professor of Technology Management, UC San Diego. Visiting Stanford Medical School Twitter =Roger.Bohn

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