Solving a 200 yr old problem

No more broken umbrellas?

via The Dutch have invented a ‘stormproof umbrella’

Startups don’t have to be complicated. Here is an example, from Holland.

After analyzing dozens of broken umbrellas he’d collected from trash bins after rain storms, Hoogendoorn had an epiphany:

With little more than some glue and his grandmother’s sewing machine, an early prototype of the Senz umbrella was born.

Nine days after going on sale… already sold 10,000 umbrellas, running out of stock completely.


Author: Roger Bohn

Professor of Technology Management, UC San Diego. Visiting Stanford Medical School Twitter =Roger.Bohn

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