GPGN 490, Start-up Workshop, Spring 2018
This course is a practical introduction to engineering new enterprises. The course will be hands-on but driven by the latest thinking in innovation and entrepreneurship research, as well as the decades of practical experience of the instructors. It is a creative program for creating companies by synthesizing multi-discipline expertise in a team-focused setting.
In this course, students create a new company, from idea generation to market test. Other steps include:
- Generating ideas
- Interviewing potential customers
- Building a web site
- Buying ads on Google or elsewhere.
- Registering a company
The course is taught by three instructors: a VC, an entrepreneur, and an academic.
- Creativity, not Prescription
- Synthesis, not Silos
- Teams, not Individuals
- Practical, not Theoretical